Case Study: Britvic PLC
Turning creativity into a competitive advantage.
“The session was rooted in creative thinking and tapped deeper. It unlocked our full creativity.” – Brand Director
Unleashing Creativity
In December 2023, Louise ran a workshop to help unlock the creativity of a of Britvic's leading innovators.
The team had started in-housing more innovation and they'd seen that when people were able to better engage their creative brains, they produced better work.
They asked Art After Dark to help them better understand how to access this creatively abundant state and experience it in a session.
Creativity is the last unfair competitive advantage
The Case for Divergent Thinking
The session was grounded in knowledge from creative theory down to the chemical reaction in the brain.
This knowledge helped the team to understand how to create a repeatable method that would trigger their creative states on demand.
By learning through doing, Louise helped them to drop into their imaginations and channel their creativity individually and wield it as a team.
A Newfound Secret Weapon
The team have adopted these principles and approaches back in the workplace.
This creative confidence has enabled them to save time and money by doing more innovation work in-house and build stronger innovation pipelines for their global brands.
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