Case Study: Aviva
Building internal engagement that sticks
"The feedback on the session from our employee engagement survey was AMAZING!!!” – James Davis, Group Brand & Engagement Manager
Learning Through Doing
Aviva's Global Brand Team had invested significant resources in developing a new brand identity that would change the way Aviva shows up on every touchpoint around the world.
It was critical to land this with key agency partners and employees across their global offices.
As a progressive organisation, they don't believe in PowerPoint presentations when it comes to driving change at scale.
So they called Art After Dark® to help them solve this challenge.
3 countries - 260 people - 6 groups - 1 brand - Global Alignment
The Art of Employee Engagement
We designed a memorable experience to help people connect their own experiences to the Aviva brand.
In London, Dublin and Toronto, Louise hand-mixed 16 colours by hand to match the brand's new colour palette, including the iconic Aviva yellow, so the teams could get hands-on with them.
We had bespoke laser-cut Aviva logo stencils made for people to create their own works of art, intertwining their stories with those of the Aviva brand and providing a keep-sake to take home.
Colleagues shared stories about their life's ups and downs, expressing them through words and shapes.
Overlaying cultural examples from theatre, music and cinema, we demonstrated the importance of colour in communicating our emotions.
This led to reflections on how Aviva supports people throughout life and the important role their new branding plays in communicating with customers in a way that truly resonates.
Our sessions helped to cement relationships across Aviva's globally dispersed teams that they continue to lean on today.
Connecting Global with Local
By learning through doing and connecting with the new brand identity, the local teams went on a journey to embrace the changes proposed by the Global Brand Team and adopt them as their own.
The Feedback
"Thank you so much for helping to create such a memorable session around our sacred assets.
The energy on the day was superb, and the feedback coming back is incredibly positive with many a 10/10!
It was great to...capture the essence of the conversations it opened up."
Clare Beaumont-Adam - Group Head of Brand Management & Engagement
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